Kwun Tong Jobs Marketing Manager Position at Anytime Fitness Hong Kong

Image Anytime Fitness Hong Kong
  • Job vacancies posted on: 11 months ago


We are hiring! To candidates with which prioritizing honesty and discipline and experienced in the field of , we Anytime Fitness Hong Kong, are looking for candidates who are interested to join us and fill the position as marketing manager and dedicated to work in full time & permanent which domiciled in Kwun Tong and surrounding areas.

We offer a competitive monthly base salary from HK$14,000 - HK$43,000.

Due to prioritize professionalism in the work environment, the salary can be adjusted upon compromise with our company's HRD according to the capabilities of the candidate.

Job Info

Company Anytime Fitness Hong Kong
Position Marketing Manager
Region Kwun Tong
Career Level Middle
Work Experience -
Type of Work Full Time, Permanent
Minimum Salary HKD 14.000
Maximum Salary HKD 43.000

Reporting to the Head of Marketing, you will take ownership of the marketing department by setting up and steering the performance marketing for various platforms.

You will oversee planning, developing, and implementing strategies to promote the company’s brand and products/services in accordance with brand positioning to maintain online brand presence, drive new customer acquisitions, attract potential leads, and generate results such as conversions.

You are expected to have extensive knowledge of marketing strategies, relevant performance marketing skills and strong analytical and research skills.


  1.      Social Media Account Management
  • Management of all Hong Kong Anytime Fitness social media accounts including Facebook, Instagram, LinkedIn & TikTok and achieving all KPI’s associated with each.
  • End-to-end management of all social media accounts from all stages of design; concept to content creation, editing and publishing the final product.
  • Engaging, monitoring, and spotlighting franchisee club social media accounts.
  • Ensuring club social media pages are in compliance with branding and policy.
  • Providing monthly social media content to clubs.
  • Provide assistance and recommendations on ways to improve social media presence to all clubs.  
  1.      Ads
  • Achieving all KPI’s including lead generation, brand exposure and social media engagement through paid ads.
  • Creation of ads on Facebook Meta, Google Ads etc.
  • Exploring and leveraging on ad placements to maximise exposure for all clubs.
  • Liaising with agencies or providers to ensure all monthly franchise sales lead generation targets are met.
  • Working with marketing, PR, and talent agencies to come up with marketing plans and objectives quarterly.
  • Managing and recording of ad spendings monthly.
  1.      Campaigns
  • Annual planning of monthly campaigns, while keeping in view of the overall marketing direction of the year. 
  • Creating engaging, attractive, and valuable promotions monthly campaign to bring in leads and sales for the clubs.
  • End-to-end management of campaigns from planning, execution, setting up mechanism, liaising with inter-departments, communicating with all franchisee and clubs, monitoring, and measuring KPIs of the campaigns.
  • Liaising with the appointed Marketing Agency to ensure marketing assets and key deliverable deadlines are met on a national level.
  1.       Franchise Support on Marketing 
  • Rendering support to franchisee for social media, ads, campaigns, partnerships etc.
  • Building, maintaining, and managing relationships with franchisee clubs. 
  • Present updates to franchisees during quarterly franchise meet.
  • Making club visits occasionally to provide support and marketing-related recommendations on ways to grow.
  • Visiting newly open clubs for club features on Anytime Fitness Hong Kong platforms such as but not limited to social media.
  1.      Partnerships
  • Establishing and constantly improving corporate sales and partnerships packages for Anytime Fitness Hong Kong. 
  • Building up Anytime Fitness Hong Kong’s presence in terms of partnerships by partnering with renown brands and companies.
  • Securing at least two partnerships with retail and/or corporate partners approved by the Country Manager per month.
  • Adding value to the Anytime Fitness membership by partnering with compatible corporate and retail partners to offer exclusive benefits and discounts for Anytime Fitness members.
  • Liaising and/or butter trade with partners for brand activation, in-kind sponsorships and getting exclusive invites to events for brand awareness and exposure.
  1.      Content Creation and Design
  • Creation of digital assets including professionally edited photos and marquee videos to generate professional, attractive, and clear marketing campaigns and promotions.
  • Working with designers and effectively allocation task to meet deadlines.
  • Arranging for local photoshoots twice a year with talents to update Anytime Fitness media stock library. 
  1.      Reporting
  • Ensuring all marketing framework and SOPs are followed on a weekly and monthly basis.
  • Bi-weekly reporting to the Country Manager of all metrics for marketing including lead generation, budget spend, cost per lead, cashflow management of the national budget.
  • Weekly meeting with Regional Marketing Director along with other Marketing Managers of Anytime Fitness in Asia.
  • Weekly – monthly meeting with the Marketing Agency to ensure a full understanding of the marketing campaigns and reporting of metrics to quantify success.
  • Monthly and quarterly franchisee meetings to update on marketing efforts.

Office/Company Address

Country Hong Kong
Region Kowloon
City Kwun Tong
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  • Outstanding Career Growth Opportunities
  • Competitive Salary & Bonus Structure
  • Fun, Performance Driven, Work Culture - Work Hard

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Company Description

In 2018,Entrepreneur Magazineranked Anytime Fitness No. 1 on their franchise 500 list. (7 years in a row)

In 2018,Entrepreneur Magazineranked Anytime Fitness No. 1 on their top global franchises list.

Anytime Fitness is the largest and fastest-growing gym business in the world, with more than 5,00 gyms serving over 4 millions members.

Open 24 hours a day, 365 days a year, Anytime Fitness prides itself on providing its members with convenient fitness options and friendly, personal service in well maintained facilities which feature top-quality exercise equipment.

Company Info

This vacancy is suitable for those of you who live in the following areas: Kowloon